pleasure is just the idea of bringing people together that share the same vision and / or interests as us.
meaning, we care more about doing things together, rather than against each other. 

from doing sports our entire lives, snowboarding, surfing, skateboarding, wakeboarding, golf or whatever,
we realised our paths cross with a lot of other creatives like artists, musicians and photographers.

creating art is not different to doing sports, each is its own form of self-expression, how we do things is more important than the things we actually do, hmm right?

"i´m really picky about how things have to look and I care about it a lot, wether its tricks, the equipment or clothes i´m wearing while doing the things I love."

after a successful career as a pro wakeboarder and working together with several brands, shops and people from the sports industry, i thought, it's time to actually start my own thing and create the vision i´ve always had.

which is, creating things for people that inspire me, people I might inspire, friends and
anyone else that shares the same values as us.

this is: pleasurenotbusiness.

i hope you like it.  - alex.